Data Synchronization

The main objective of Field Sales is to increase significantly the recurring purchases, and with them achieve medium and long term growth. For the people that work in Field Sales it is of vital importance to learn to read the consumer demands on the point of sale, ensuring the product placement in the best location. Once the correct product is in the ideal location, the availability of the product has to be ensured by all means and at all times. We help you know if the correct product is in the ideal location while being always available through our real time Data Synchronization solution, so that recurring purchases occur, and medium and long term growth is achieved. With a rapid implementation we help you distribute efficiently your inventories through Data Synchronization.
data synchronization
data synchronization

What is Data Synchronization? Data Synchronization is the process that aligns the information systems' databases of the brand owner with those of the retailer customers in areas of item authorization, price and promotional programs. The synchronization of data is one of the main issues in the DSD process. This DSD process is even more critical for DSD companies due to the following factors:

  • The number of demand points is far greater for DSD categories than for traditional warehouse-delivered categories, since DSD companies deliver directly to store level vs. a retailer's warehouse. Many of these demand points have varying requirements and capabilities for data communication.
  • The number of supply points is far greater than for traditional warehouse-delivered categories. For example, the beer category alone has more than 2,500 individual companies that deliver products directly to more than 500,000 stores.
  • The resulting number of invoices generated by these complexities, when combined with weekly or daily store visits is very very high.

Unsynchronized data between supplier's and retailer's system often produces many process inefficiencies in the system. These inefficiencies imply
  • additional work on incorrect invoices
  • insufficient delivery quantities
  • too high transportation costs
data synchronization
Data Synchronization is the essential basis for many other initiatives in the industry, such as scan based trading. By efficient data synchronization and amongst others, companies will be able to
  • speed up backdoor check in processes
  • reduce the distribution of unauthorized items
  • eliminate invoice discrepancies
  • increase on sales
  • invoice deductions
  • save time for suppliers and trading partners as the management of errors and discrepancies
  • sales team time optimization as a result of the verbal and technical communication time for data validation